Hi, I'm Amanda and I help design teams work faster and smarter.

I've been designing and building retail sites since the early days of ecommerce, long enough to watch the industry catch up to approaches I was using years ago. Good design is only half the job. The other half is building systems, solving process problems, and making sure the work holds up at scale.

For the past 13 years at Nordstrom, I've worked across visual campaigns, design systems, ecommerce UX, and front and back-end development. I helped lead visuals on nationwide campaigns for Tod's, Christian Louboutin, Charlotte Tilbury, and Tory Burch. I redesigned loyalty pages and transactional emails to improve conversion. I led front-end design for ROTIS, a personalized retail tool that added $1M in revenue within six months. And when the team needed a faster, more connected way to work, I helped rebuild the production process from the ground up.

I'm known for taking on the unglamorous work and delivering it without rework.